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Showing posts with the label individualized

Big Company, Small Company

Beauty matters because it expresses love. The job of the craftsmen, when completely emerged in the process is to find and create beauty. I took a break from writing this blog to focus on writing a proposal for a much larger company than our own which had requested that we present a luxury line. In the end, I will not present the proposal to the company because the company has refused to sign a simple non-disclosure agreement, a necessary preliminary step, from a designer's perspective. Andersen Design is a design company and cannot ignore the fact that we live in the cyber age wherein large companies eat small ones. The non-disclosure agreement is a basic and minimal  protection, comparable to the terms of agreement one must sign in order to use the services of a website. The spokesperson for the company framed the relationship as about "their platform" but, it is also about our designs and ability to produce them. In our view, a partnership is a two way street, one in