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An Economic Development and Cultural Vision by Andersen Design


Andersen Design has been invited into a partnership with the leading online venue for the antiques and contemporary design. We have been accepted in both the vintage and contemporary design categories with a mission given to us, to create a luxury line.
We are inspired by the project of developing 15-20 designs selling in the range of $700.00 to $3000.00. Our company was created in 1952 with the mission to create a handcrafted product, affordable to the middle class. In 1952 there was a large middle class, but the world has changed. The time is right to create the Andersen Design luxury line, which will allow us to introduce the use of metallic over glazes and other more expensive raw materials, and to attract highly skilled talent, while continuing to train new talent.
Creating a luxury line is an artistic process requiring breathing time to develop. The artistic process used at Andersen Design is intuitional. One can make a map but to actually follow the map requires absolute discipline, while the intuitive process intersects everything with fluidity. The intuitive process invites us to discover, and so we will be presenting our map, which we may follow to the end, or it may lead to other paths.
This project hearkens back to the beginning of our company when our Dad designed an entire product line before setting out to establish a ceramic slip-casting studio. We have a collection of his sketches for the original line of functional forms which launched our company, created on any piece of paper handy, including napkins from roadside diners where our parents stopped as they traveled across the country finding the shops and galleries to which they first marketed our line.
In recent years,we have been working at a scaled down size, too small for the size and depth of our line. We have wanted for a long time to develop relationships with other artisans and studios to collaborate in producing the line and develop new ideas consistent with our brand identity, which is individualistic, innovative and nature oriented, and to shape what our family established into a creative enterprise which can be continued by future generations.

Bobwhite Quail Prototype before crest was added


Designing beautiful things is a meaningful lifestyle process. It is a great honor to have been selected for this opportunity.



This is my idea of a business incubator!

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